Getting the Most Bang for Your Content Buck. Mechanical engineer Richard James invented Slinky by accident. In 1. 94. 3, he was working to create springs to keep sensitive ship equipment steady at sea. He happened to knock some samples off a shelf and watched in amazement as they gracefully walked down instead of falling. In its first 6. 0 years, Slinky has sold over 3. Its sweeping success could be attributed to the fact that Slinky has been repurposed in many ways other than a toy in the playroom During the Vietnam War, U. Reference Code WYL230 Ingilby Records Creation dates 12th century1980 Creators Ingilby family, Baronets, of Ripley Castle, Ripley, West Riding of Yorkshire. Share The Ultimate eBook Template Free Download on Facebook Share The Ultimate eBook Template Free Download on Twitter Share The Ultimate eBook Template Free. I/41G7eptbz5L.jpg' alt='Content Rules Ann Handley Pdf' title='Content Rules Ann Handley Pdf' />S. Slinkys as mobile radio antennas. In 1. 95. 9, composer John Cage created an avant garde work called Sounds of Venice that incorporated the sound of an amplified Slinky. NASA used the springy toy for zero gravity psychics experiments in space. High school teachers and college professors used Slinkys to simulate the properties of waves. A AaAk AlAm AnAz. AaAk. Stratigraphic Correlation and Isopach Maps of Punjab Platform in Middle Indus Basin, Pakistan, Naseem Aadil and Ghulam Mohyuddin Sohail. Writing at a lower grade level is actually a major challenge for all writers, and especially for web writers. If your content is good and youre writing at a lower. Ann, Im currently in sales, but also writing 3k4k words a week on my blog. Im hoping to stop at 80k words, pull the content down and edit it into a book. Praise for How to Make Money with Social Media, Second Edition Whoever says you cant make money with social media clearly has not read this book. Not bad for a precompressed helical spring Your content has to be repurposed. Your content is your Slinky thats begging to get off the shelf and be repurposed. It has so many possibilities so many ways to reach your customers where they are RIGHT NOW and bring them back to your site in the form of traffic and sales Yet all it does is rot in your archives because you believe it was created for one purpose only. On the other hand, I repurpose everything. I mean it. So much so that Ive repurposed my head as a walking billboard for Traffic Generation CafWhy on earthBecause I KNOW the power of repurposing content. And I am on a mission  to show you how YOU too can take your archived content and spring it into action by repurposing it. What is content repurposing CONTENT REPURPOSING is a multi channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it. YOUR content. YOUR target audience. EVERYWHERE they search for it. IfContent marketing is all the marketing thats left. Seth Godin. ThenRepurposed content is the new reality of content marketing. Ana Hoffman. Not everyone agrees though. Why content repurposing gets thumbs down from Chris Brogan. Heres what Chris Brogan told me he thought of content repurposing Im not into content repurposing. When I see it, it tells me that the person has very few ideas. It means theyre struggling to be creative and have enough varied and unique perspective to bring information to the world on a regular basis. Which means, to me, at least, that theyre not the right person to follow. Id rather follow people who go to sleep still STUFFED with ideas, and who are dying to share their take the next day and every day. Those are who I follow. Chris Brogan you anyway, Chris Responding to my raised eyebrows, Chris clarified I see people copypaste, change a dozen words and call it good. Ill sum up what Chris is saying this way people who repurpose content lack creativity and imagination. I beg to differ. I say folks who think that arent clear on what content repurposing is. They see content repurposing as content reusing, recycling, syndication which, by the way, theres nothing wrong with that too should have a place in your content marketing plan. Instead, I want you to think of content repurposing as content reinventing, reimagining. Ann Handley and C. C. Chapman put it this way in the fifth rule of Content Rules repurposing suggests something that might happen as an afterthought like you might reuse an old Cool Whip container to store leftovers whereas were talking about something far more intentional, as something that happens in the first phase of your content plan development. Rather than repurposing, try reimagining. Well said indeed. BEST. Content. Repurposing. Advice. Ever. Thanks, Ann. Handley Click To Tweet. Repurposed content redefined. Since theres so much confusion about the word repurposing, I propose we start with a clean slate. Repurposed content is currently referred to in many different ways reformatted contentreformed contentrelocated contentrestructured contentregenerated contentreworked contentreimagined contentreinvented contentrecycled contentreused contentTruth is it makes NO difference what you call it as long as you know exactly how to use it to benefit your business BUT it does help to be on the same page. Lets repurpose the phrase content repurposing into RECONTENT  REPURPOSED CONTENTRecontent is NOT about reusing an old piece of content again and again. Its content reimagined and reinvented. Recontent has to be every bit as good, creative, compelling as the content its based on. Repurposed content without pizzazz is out. Ana Hoffman. Click To Tweet. As a prospect discovers your recontent across various platforms and channels, she forms an impression of you and your brand. That overall impression is what, in the end, will determine whether you get the sale. Amy Porterfield on content repurposing. Think of it this way. If you bought an expensive pair of shoes would you show them off once and then hide them away in your closet, never to be seen againNo way Same goes for your best content. Show it off multiple times, in multiple places, in multiple ways. Exe4j 4.5.2 Serial. Its just too good to take it for a spin once Amy Porterfield. Amy. Porterfield. Show off your best content multiple times, in multiple places, in multiple ways, says Amy. Porterfield. Click To Tweet. Brian Fanzo on content repurposing. I believe content isnt king. GREAT content is king and brands must focus more on creating great content and getting it in front of the right audience. I Up Cycle my content, which means I take one great piece of content and transform it into different types of content for each platform. For example record my podcast on Facebook Live, upload audio to i. Tunes, create a blog post, take 4 best quotes from the episode and create graphics for Pinterest, take 4 clips from a months worth of episodes and create a 2 minute video to use as a Twitter video. It takes 3. 0 minutes to record the video and it turns into 6 7 pieces of content. Brian Fanzo. Isocialfanz. Stop creating content for content sake Social. Fanz. What then Click To Tweet. Why bother with content repurposing recontentSo why would you, a busy business owner, want to take on an entirely new content marketing strategy as opposed to sticking with what you already know and do continuously churning out new content Below is a conversation I had with Ralph Moorhouse, my Traffic Hacks email list Subscriber who owns a site dedicated to vacation rentals in France. Ralph I feel your pain constantly trying to write blog posts to support my vacation rental business other things always get in the way. Ana Why do you keep writing content for the site Whos reading it Ralph Basically I havent a clue just hope misguided it seems that I will start getting traffic bookings through website. Unfortunately, Ralphs story is a way too common cautionary tale of the content that never could. Heres how it goesYou, the business owner, create content. You have great hopes for it  traffic, leads, salesYet nothing happens the content just sits there on your website right where you put it. Whats the problem Location, location, location Hows your content going to fetch you traffic and sales if all it does is yep, just sit there Now, imagine your website is a cute little chocolaterie off the beaten path.